Confidential supplier access · Not for public distribution
Built for IT brands, vendors and distributors
Own more attention where South Africa buys business IT.
Turn MDF into repeated visibility across a proven South African technology buying environment. During the Past 6 Months, FirstShop recorded 3,055,018 sessions and 2,112,995 active users, supported by 120,000 Active Email contacts.
FirstShop sits inside the purchase journey. Customers actively search, view products, compare specifications, evaluate alternatives and buy business hardware and software.
Verified digital demand
A high-intent environment built around technology procurement.
5.7mpage and screen views
3.6mproduct-view events
20mtracked Website events
Audience size is only part of the value. FirstShop combines large-scale traffic with active product discovery, nearly half a million on-site search events and the ability to convert supplier campaigns directly into product consideration and transactions.
Website engagement metrics shown for the Past 6 Months. Figures are based on the latest six completed months supplied at the time of preparation.
Independent customer trust
Visible proof from the platforms South Africans use.
G
4.7/5 from 11,046 Google reviewsLarge-scale public customer validation displayed directly in Google.
H
4.6/5 from 561 Hellopeter reviewsLocally relevant customer sentiment surfaced by Google.
f
94% recommended from 3,686 Facebook reviewsSupported by an audience of approximately 106,000 Facebook followers.
IT
Recognised global-vendor partnerDell Technologies and Microsoft partner recognition reinforces First Technology's channel credibility.
Real campaign evidence
One supplier campaign. 128,479 delivered contacts.
A recent FirstShop brand campaign delivered substantial awareness and engagement from a single mailer. Results vary by brand, offer, stock, creative and product relevance, but the scale is real and measurable.
128,479Delivered
39,538Opens
30.8%Open rate
Commercial campaign result
R40,000 invested. R800,000 in attributed revenue.
This supplier campaign generated a 20x return on marketing spend, equal to R20 in attributed revenue for every R1 invested. It is a real performance example, not a guarantee of future outcomes.
R40kMonthly investment
R800kAttributed revenue
20xROAS multiple
2,000%ROAS percentage
The R40,000 investment represented just 5% of the R800,000 in attributed revenue generated, with the campaign continuing to build value.
The campaign system
More than a mailer. A coordinated route to demand.
Every campaign is shaped around the supplier's commercial objective, product availability and customer offer.
01
Brand and range discovery
Strengthen the brand page, category visibility, product completeness and the customer's path into the range.
02
High-impact owned reach
Use direct mail, homepage exposure, product features and seasonal placements to create immediate visibility.
03
Competitor displacement
Position selected products as relevant alternatives where customers are already viewing competing options.
04
On-site demand capture
Improve category preference, search placement, Top Deals exposure and product discovery around priority SKUs.
05
External amplification
Extend suitable campaigns through Google, YouTube, Facebook and LinkedIn using an agreed additional media allocation.
06
Proof and optimisation
Receive campaign evidence and KPI reporting covering reach, clicks, CTR, revenue and key execution outputs.
Package options
Choose your reach. Compound the value over time.
Every row represents a duration. Every column represents a consistent reach tier. Longer commitments reduce the effective cost per campaign and per contact.
Lowest entry: R15,000Start with one campaign to prove the model.
Most popular: 130k Half-yearSix campaign cycles with strong reach and cost efficiency.
Best value: 130k Full YearR25,000 per campaign and only R0.19 per contact.
Campaign duration
Month
1 campaign
Campaign duration
Quarter
3 campaigns
Campaign duration
Half-year
6 campaigns
Campaign duration
Full Year
12 campaigns
Think you have found better value in the IT market?
Bring us a verified, directly comparable South African IT media proposal with similar targeted reach, owned-channel placement, competitor positioning, execution and reporting. We will benchmark it line by line.
Your investment funds execution, not just media space.
The package combines audience access with the work required to turn supplier objectives into a live campaign.
◫Campaign planning
Monthly alignment around objectives, products, pricing, stock and the campaign message.
◇Landing-page support
Brand and campaign page improvements, product structuring and stronger customer journeys.
✉Direct customer reach
Dedicated or integrated mailer exposure to the agreed audience tier.
▣Homepage visibility
Scheduled homepage campaign placement, subject to inventory and campaign priorities.
↗Product discovery
Top Deals, category preference, on-site search and seasonal campaign opportunities.
⇄Alternative positioning
Competitor SKU mapping to surface suitable supplier alternatives where relevant.
◎External-channel option
Paid and social support to widen reach beyond the owned FirstShop customer base.
▥Reporting and POE
Evidence of execution and quarterly reporting across agreed campaign KPIs.
External-channel support
Use FirstShop to maximise ROAS and displace competing options.
External-channel support can expand a launch or promotional window beyond FirstShop's owned audience. It is particularly useful where the goal is incremental reach, competitor displacement, remarketing, new-range awareness or high-intent traffic acquisition.
Media allocation is agreed separately and applied where it can strengthen the campaign objective.
GGoogle Search and Performance
▶YouTube video reach
fFacebook awareness and remarketing
inLinkedIn business audiences
Assurance and accountability
Know what ran, where it appeared and what happened next.
Marketing outcomes cannot be guaranteed, but execution can be documented and performance can be measured.
Reporting framework
Commercial visibility without vanity reporting.
1
Proof of executionCopies of emails, campaign placement and relevant launch dates.
2
Audience and engagementReach, delivered volume, clicks, CTR and available channel analytics.
3
Commercial outcomesRevenue and conversion data where attribution is available and appropriate.
4
Next-cycle optimisationUse the evidence to improve products, offers, creative and future campaign priorities.
How it works
From objective to live campaign in four steps.
Simple inputs from the supplier, managed execution from FirstShop and a repeatable monthly rhythm.
FirstShop executes the agreed activity, provides POE and uses performance insights to inform the next cycle.
Campaign inventory is limited.
Homepage positions, direct-mail slots and major seasonal windows are shared across suppliers. Longer-term commitments secure a consistent campaign rhythm and protect access to the calendar.
Tell us what your brand needs to achieve. We will recommend the appropriate reach tier, duration and campaign structure.
✓ No obligation campaign planning discussion✓ Package comparison based on cost per campaign and contact✓ Practical guidance on offers, products and campaign readiness✓ Confidential supplier-to-FirstShop discussion
Questions suppliers ask
Clear answers before you commit.
What do I actually get for my investment?
In marketing, no one can know with certainty what return to expect, and neither can we. What we do know is that there are very few opportunities to communicate your brand message to a focused IT audience from as little as R0.19 per contact. Your investment gives you access to campaign planning, targeted audience reach, agreed placements, coordinated execution and proof of execution, with longer commitments delivering the strongest cost per contact and the opportunity to build recognition over time.
Does every activity repeat every month?
The agreed monthly campaign plan determines which activities run in each cycle. The programme creates a repeatable rhythm, but specific placements, products and external-channel allocations can change according to objectives, stock, seasonality and available inventory.
Are sales or ROAS guaranteed?
No. The 20x campaign is a verified performance example, not a promise. Outcomes depend on pricing, product relevance, availability, creative, market demand and attribution. FirstShop commits to agreed execution, POE and reporting rather than guaranteed commercial results.
Why do longer packages cost less per contact?
Longer commitments create planning certainty, reduce repeated setup friction and allow campaigns to build recognition over multiple cycles. The rate card passes that efficiency back through a lower effective campaign and contact cost.
What must the supplier provide?
Priority products, stock confidence, compelling offers, campaign messaging, suitable assets and competitor mappings where alternative positioning is required.
Is this page the formal agreement?
No. This page explains the commercial opportunity. Final deliverables, payment terms, responsibilities, reporting and legal terms are confirmed in a separate Joint Marketing Agreement.
Can external media be added?
Yes. Any additional value can be allocated to expand the campaign through Google, YouTube, Facebook and LinkedIn advertising. The media allocation is agreed with you and applied where it best supports the campaign objective.
What is the worst-case scenario?
The worst-case scenario is that you select the shortest commitment option at R0.75 per contact, or 75c, and the campaign does not communicate the message you intended. We reduce this risk by strategising with your brand, agreeing the objective and messaging together, and obtaining your final sign-off before anything is published on FirstShop. For the campaign to fail, we would have to fail together. That is unlikely because your team understands your brand, while ours understands what FirstShop customers search for, compare and expect.
Verified audience and customer proof
Website: 3,055,018 sessions, 2,112,995 active users, 5.7 million views, 3.6 million product-view events, 20 million tracked events and 496,000 search events during the Past 6 Months. Email: 120,000 Active Email contacts. Public review figures supplied from Google, Hellopeter and Facebook screenshots captured in July 2026.
Campaign proof and commercial context
Supplier mailer example: 128,479 delivered contacts, 39,538 opens and a 30.8% open rate. Commercial supplier example: R40,000 monthly investment, R800,000 attributed revenue and 20x ROAS. Results vary and are not guaranteed. Approved Joint Marketing Agreement terms remain in the separate formal agreement.
