About us

Who we are

FirstShop is the showcase eCommerce and B2B online resource for First Technology customers. The site hopes to offer our partner vendors and customers the ability to find and promote the most up to date and comprehensive selection of business IT products available in South Africa.

FirstShop has led the digital transformation of the IT industry in South Africa, by being selected as the chosen partner of the worlds largest brands, HP, Dell, Lenovo, Microsoft, Logitech to name a few.

We are able to deliver on our unique offering through the use of our own marketplace technology supported by Lockstok to give our partners the ability to manage product listing, pricing, stock availability and orders all within a single platform

The journey so far!

FirstShop as the name suggests was the first fully functional eCommerce platform servicing business customers in South Africa and was born out of the demand from our thousands of the B2B customers looking for a better way to procure IT hardware and software.

Prior to the re-launch of FirstShop in late 2020, First Shop had generated over R5 billion worth of sales and serving over 1 million customers. With the addition of the IT marketplace First Shop will become the largest online site in South Africa focused on IT hardware and software.

Our mission

Our mission has remained the same for over 30 years.

To be where our customer demands us to be. To lead from the front providing the best in class service and availability to our partners and customers.

We have an Everyday Low Price strategy ensuring our customers are able to benefit from our buying power and influence on the market.

We want to to the go to technology trusted advisor to our existing and new customers, to grow together, building lasting relationships underpinned by trust and transparency