{"product_id":"sony-alpha-a7-iv-33mp-mirrorless-digital-camera-with-fe-28-70mm-f3-5-5-6-oss-ii-lens-soila7m4m-407341","title":"Sony Alpha a7 IV 33MP Mirrorless Digital Camera with FE 28-70mm F3.5-5.6 OSS II Lens SOILA7M4M","description":"\u003ch2\u003eSony Alpha a7 IV 33MP Mirrorless Digital Camera with FE 28-70mm F3.5-5.6 OSS II Lens SOILA7M4M\u003c\/h2\u003e\n\n\u003cp\u003eThe Sony Alpha a7 IV is a versatile full-frame mirrorless camera designed for high-resolution photography and professional-quality video creation. Featuring a 33MP Exmor R CMOS sensor, advanced Fast Hybrid autofocus, 5-axis in-body image stabilisation and 4K video recording up to 60p, this kit is supplied with the compact Sony FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens for everyday photography, portraits, travel and video.\u003c\/p\u003e\n\u003c!-- Insert exact Sony Alpha a7 IV with FE 28-70mm F3.5-5.6 OSS II product image here --\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e33MP full-frame Exmor R CMOS sensor\u003c\/li\u003e\n\t\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\t\u003cli\u003eSony E-mount interchangeable-lens system\u003c\/li\u003e\n\t\u003cli\u003e759-point phase-detection autofocus\u003c\/li\u003e\n\t\u003cli\u003e425-point contrast-detection autofocus\u003c\/li\u003e\n\t\u003cli\u003eUp to 10fps continuous shooting\u003c\/li\u003e\n\t\u003cli\u003e5-axis in-body image stabilisation\u003c\/li\u003e\n\t\u003cli\u003eUp to 5.5 stops stabilisation compensation\u003c\/li\u003e\n\t\u003cli\u003e4K UHD video recording up to 60p \/ 50p\u003c\/li\u003e\n\t\u003cli\u003e10-bit 4:2:2 internal video recording support\u003c\/li\u003e\n\t\u003cli\u003eS-Cinetone, S-Log3 and HLG picture profiles\u003c\/li\u003e\n\t\u003cli\u003e3.69-million-dot OLED electronic viewfinder\u003c\/li\u003e\n\t\u003cli\u003e3.0-inch vari-angle touchscreen LCD\u003c\/li\u003e\n\t\u003cli\u003eDual memory card slots\u003c\/li\u003e\n\t\u003cli\u003eWi-Fi and Bluetooth connectivity\u003c\/li\u003e\n\t\u003cli\u003eIncludes FE 28-70mm F3.5-5.6 OSS II lens\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\n\u003ch3\u003e33MP Full-Frame Exmor R Sensor\u003c\/h3\u003e\n\n\u003cp\u003eThe Alpha a7 IV features a 35.9 x 23.9mm back-illuminated Exmor R CMOS sensor with approximately 33 effective megapixels. The full-frame sensor provides detailed still images, strong low-light performance and a wide dynamic range for photography and video applications.\u003c\/p\u003e\n\n\u003ch3\u003eFast Hybrid Autofocus\u003c\/h3\u003e\n\n\u003cp\u003eSony's Fast Hybrid AF system combines 759 phase-detection points with 425 contrast-detection points for responsive and accurate focusing across a wide portion of the image area. Real-time Tracking and subject recognition help maintain focus on moving subjects during still and video capture.\u003c\/p\u003e\n\u003c!-- Insert exact Sony Alpha a7 IV autofocus or lifestyle image here --\u003e\n\n\u003ch3\u003e4K Video up to 60p\u003c\/h3\u003e\n\n\u003cp\u003eThe a7 IV records 4K UHD video in XAVC S, XAVC S-I and XAVC HS formats, with support for up to 60p \/ 50p recording. Internal 10-bit 4:2:2 recording is available for greater colour information and grading flexibility, while S-Cinetone, S-Log3 and HLG profiles support professional video workflows.\u003c\/p\u003e\n\n\u003ch3\u003e5-Axis In-Body Image Stabilisation\u003c\/h3\u003e\n\n\u003cp\u003eIntegrated 5-axis sensor-shift stabilisation provides up to 5.5 stops of compensation, helping reduce the effects of camera shake when shooting handheld stills and video with compatible lenses.\u003c\/p\u003e\n\n\u003ch3\u003eVari-Angle Touchscreen and OLED Viewfinder\u003c\/h3\u003e\n\n\u003cp\u003eA 3.0-inch vari-angle touchscreen with approximately 1.04 million dots allows flexible framing from high, low and front-facing angles. The 3.69-million-dot OLED electronic viewfinder provides a detailed 100% coverage view for precise composition.\u003c\/p\u003e\n\n\u003ch3\u003eDual Memory Card Slots\u003c\/h3\u003e\n\n\u003cp\u003eThe camera features two memory card slots for flexible recording and backup workflows. Slot 1 supports CFexpress Type A and SD memory cards, while Slot 2 supports compatible SD memory cards.\u003c\/p\u003e\n\n\u003ch3\u003eFE 28-70mm F3.5-5.6 OSS II Lens\u003c\/h3\u003e\n\n\u003cp\u003eThe included SEL28702 lens is a compact full-frame E-mount zoom covering a useful 28-70mm focal range. It features Optical SteadyShot image stabilisation, one ED element, three aspherical elements and a 7-blade circular aperture for versatile everyday photography and video.\u003c\/p\u003e\n\n\u003ch3\u003eCompact Full-Frame Zoom\u003c\/h3\u003e\n\n\u003cp\u003eThe FE 28-70mm F3.5-5.6 OSS II weighs approximately 293g and measures 72.5 x 83mm. Its 28-70mm range is suitable for landscapes, street photography, portraits and general-purpose shooting, while the 55mm filter thread supports widely available filters and accessories.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e4K 60p \/ 50p recording uses the APS-C \/ Super 35mm crop mode.\u003c\/li\u003e\n\t\u003cli\u003eThe included SEL28702 lens is the newer FE 28-70mm F3.5-5.6 OSS II version.\u003c\/li\u003e\n\t\u003cli\u003eMaximum continuous shooting speed varies according to file format, settings, lens and memory card.\u003c\/li\u003e\n\t\u003cli\u003eCFexpress Type A cards are supported in Slot 1 only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical Specifications:\u003c\/h3\u003e\n\n\u003ctable width=\"100%\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr bgcolor=\"#444444\"\u003e\n\t\t\t\u003ctd width=\"38%\"\u003e\u003cfont color=\"#ffffff\"\u003e\u003cstrong\u003eSpecification\u003c\/strong\u003e\u003c\/font\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e\u003cfont color=\"#ffffff\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/font\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSony\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eAlpha a7 IV \/ ILCE-7M4M\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eFirstShop \/ Supplier SKU\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSOILA7M4M\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eCamera Type\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eFull-Frame Mirrorless Interchangeable-Lens Camera\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Mount\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSony E-Mount\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eSensor Type\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e35mm Full-Frame Exmor R CMOS\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eSensor Size\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e35.9 x 23.9mm\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eEffective Resolution\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eApprox. 33MP\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eTotal Resolution\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eApprox. 34.1MP\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eImage Processor\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eBIONZ XR\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eImage Formats\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eJPEG \/ HEIF \/ RAW\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eRAW\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e14-Bit RAW Supported\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eISO Range - Stills\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eISO 100-51200, Expandable to ISO 50-204800\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eAutofocus System\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eFast Hybrid AF\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003ePhase-Detection AF Points\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e759\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eContrast-Detection AF Points\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e425\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eContinuous Shooting\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eUp to 10fps\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eImage Stabilisation\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e5-Axis In-Body Sensor-Shift\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eStabilisation Compensation\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eUp to 5.5 Stops\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMaximum Video Resolution\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e3840 x 2160 4K UHD\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMaximum 4K Frame Rate\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e60p \/ 50p\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eVideo Formats\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eXAVC S \/ XAVC S-I \/ XAVC HS\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eColour Sampling\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eUp to 4:2:2 10-Bit\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003ePicture Profiles\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eS-Cinetone \/ S-Log2 \/ S-Log3 \/ HLG and Others\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eViewfinder\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e0.5-inch OLED Electronic Viewfinder\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eViewfinder Resolution\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e3,686,400 Dots\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eViewfinder Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eApprox. 0.78x\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eRear Monitor\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e3.0-inch Vari-Angle Touchscreen TFT\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMonitor Resolution\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e1,036,800 Dots\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMemory Card Slots\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e2\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eSlot 1\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eCFexpress Type A \/ SD\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eSlot 2\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSD\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eWi-Fi\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eIEEE 802.11a\/b\/g\/n\/ac, 2.4GHz \/ 5GHz\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eBluetooth\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eBluetooth 4.1\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eUSB\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eUSB Type-C \/ Multi-Micro USB\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eHDMI\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eYes\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMicrophone Input\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e3.5mm Stereo\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eHeadphone Output\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e3.5mm Stereo\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eBattery\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eNP-FZ100 Rechargeable Lithium-Ion\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eUSB Power Delivery\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSupported\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eBody Dimensions\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eApprox. 131.3 x 96.4 x 79.8mm\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eBody Weight\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eApprox. 658g Including Battery and Memory Card\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eIncluded Lens\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSony FE 28-70mm F3.5-5.6 OSS II SEL28702\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Format\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e35mm Full Frame\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Focal Length\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e28-70mm\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens APS-C Equivalent\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e42-105mm\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Maximum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eF3.5-5.6\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Minimum Aperture\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eF22-36\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Construction\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e9 Elements in 8 Groups\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Aperture Blades\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e7, Circular\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMinimum Focus Distance\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e0.3-0.45m\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eMaximum Magnification\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e0.19x\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Stabilisation\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eOptical SteadyShot\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eFilter Diameter\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e55mm\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Dimensions\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003e72.5 x 83mm\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003eLens Weight\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eApprox. 293g\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr bgcolor=\"#f2f2f2\"\u003e\n\t\t\t\u003ctd\u003e\u003cstrong\u003ePackage Contents\u003c\/strong\u003e\u003c\/td\u003e\n\t\t\t\u003ctd\u003eSony Alpha a7 IV Camera Body\u003cbr\u003e\n\t\t\tFE 28-70mm F3.5-5.6 OSS II Lens SEL28702\u003cbr\u003e\n\t\t\tNP-FZ100 Rechargeable Battery\u003cbr\u003e\n\t\t\tAC Adapter\u003cbr\u003e\n\t\t\tShoulder Strap\u003cbr\u003e\n\t\t\tBody Cap\u003cbr\u003e\n\t\t\tAccessory Shoe Cap\u003cbr\u003e\n\t\t\tEyepiece Cup\u003cbr\u003e\n\t\t\tUSB-A to USB-C Cable\u003cbr\u003e\n\t\t\tLens Hood ALC-SH132\u003cbr\u003e\n\t\t\tFront Lens Cap ALC-F55S\u003cbr\u003e\n\t\t\tRear Lens Cap ALC-R1EM\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eChoose the Sony Alpha a7 IV with FE 28-70mm F3.5-5.6 OSS II lens for a versatile full-frame photography and video system combining 33MP resolution, advanced autofocus, 5-axis stabilisation, professional 4K recording and a compact stabilised everyday zoom lens.\u003c\/p\u003e\n","brand":"FirstShop","offers":[{"title":"Default Title","offer_id":67644735160687,"sku":"SOILA7M4M","price":61499.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/5893\/9300\/files\/soila7m4m-cameras-accessories-1260449139.jpg?v=1790844070","url":"https:\/\/www.firstshop.co.za\/products\/sony-alpha-a7-iv-33mp-mirrorless-digital-camera-with-fe-28-70mm-f3-5-5-6-oss-ii-lens-soila7m4m-407341","provider":"FirstShop","version":"1.0","type":"link"}