{"product_id":"sony-alpha-a7-iv-33mp-mirrorless-digital-camera-with-28-70mm-lens-soila7m4k-178351","title":"Sony Alpha a7 IV 33MP Mirrorless Digital Camera with 28-70mm Lens SOILA7M4K","description":"\u003cp\u003e\u003cstrong\u003eSony Alpha a7 IV 33MP Mirrorless Digital Camera with 28-70mm Lens SOILA7M4K\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eSony Alpha a7 IV Mirrorless Camera\u003c\/strong\u003e is perfect for the professional or high enthusiast hybrid photographer. Excelling both at still and movies, you'll have one camera to photograph everything from stunning portraits to small productions. Equipped with new tech, this camera is also great for internet broadcasting, webinars and live streaming.Sony FE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/p\u003e\n\n\u003cp\u003eThe included \u003cstrong\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e from Sony is a top pick for users looking for a lightweight all-around zoom. The lens uses a variable f\/3.5-5.6 maximum aperture range in order to achieve a lightweight and compact size and incorporates one extra-low dispersion element and three aspherical elements to minimise aberrations throughout the range. Also, it has a linear motor and internal focus that enable fast, reliable autofocusing. On top of this, the lens offers built-in Optical SteadyShot image stabilization to combat the effects of camera shake. Also, it is dust and moisture resistant and is equipped with a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick photographing up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking. This fourth-generation of the a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A\/SD UHS-II slot. Connectivity and streaming is also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e33MP Full-Frame Exmor R CMOS Sensor\u003c\/li\u003e\n\t\u003cli\u003eUp to 10 fps Shooting, ISO 100-51200\u003c\/li\u003e\n\t\u003cli\u003e4K 60p Video in 10-Bit, S-Cinetone\u003c\/li\u003e\n\t\u003cli\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\t\u003cli\u003e10 Creative Presents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMegapixels : \u003c\/strong\u003e33MP\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFrame Rate : \u003c\/strong\u003eUp to 10 fps at 33 MP for up to 828 Frames (Raw) \/ Unlimited Frames (JPEG)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eISO Range : \u003c\/strong\u003eAuto, 100 to 51200 (Extended: 50 to 204800)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMemory : \u003c\/strong\u003eSlot 1: CFexpress Type A \/ SD (UHS-II), Slot 2: SD\/SDHC\/SDXC (UHS-II)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLens Mount : \u003c\/strong\u003eSony E\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSensor Type : \u003c\/strong\u003eExmor R CMOS Sensor\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSensor Size Type : \u003c\/strong\u003eFull-frame\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSensor Actual Size : \u003c\/strong\u003e35.9 x 23.9 mm\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFastest Shutter Speed : \u003c\/strong\u003eMechanical Shutter 1\/8000 sec, Bulb Mode\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLongest Shutter Speed : \u003c\/strong\u003eMechanical Shutter 30 sec, Bulb Mode\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFlash Sync Speed :\u003c\/strong\u003e1\/250 sec\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFocus Points : \u003c\/strong\u003ePhase Detection: 759, Contrast Detection: 425\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProcessor : \u003c\/strong\u003eBIONZ XR\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVideo : \u003c\/strong\u003eVideo Encoding: NTSC\/PAL\u003cbr\u003e\n\u003cstrong\u003eRecording Modes:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eH.265\/XAVC HS 4:2:2 10-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/50p\/59.94p [50 to 200 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eH.265\/XAVC HS 4:2:0 10-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/50p\/59.94p [30 to 150 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eH.264\/XAVC S-I 4:2:2 10-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p\/50p\/59.94p [240 to 600 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 23.976p\/25p\/29.97p\/50p\/59.94p [89 to 222 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eXAVC S 4:2:2 10-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p\/50p\/59.94p [100 to 200 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 23.976p\/25p\/29.97p\/50p\/59.94p [50 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eXAVC S 4:2:0 8-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p\/50p\/59.94p [60 to 150 Mb\/s]\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 23.976p\/25p\/29.97p\/50p\/59.94p\/100p\/119.88p [16 to 100 Mb\/s]\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eExternal Recording Modes:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e4:2:2 10-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p\/50p\/59.94p\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 23.976p\/50p\/59.94p\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 50i\/59.94i\u003c\/li\u003e\n\t\u003cli\u003e4:2:0 8-Bit\u003c\/li\u003e\n\t\u003cli\u003eUHD 4K (3840 x 2160) at 23.976p\/25p\/29.97p\/50p\/59.94p\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 23.976p\/50p\/59.94p\u003c\/li\u003e\n\t\u003cli\u003eFull HD (1920 x 1080) at 50i\/59.94i\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFile Formats : \u003c\/strong\u003eImage: JPEG, RAW, HEIF, Audio: AAC, Linear PCM (Stereo)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBuilt-in Flash : \u003c\/strong\u003eNo\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWeather Sealing : \u003c\/strong\u003eYes, dust-and moisture-resistant\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBatteries\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eModel : \u003c\/strong\u003eNP-FZ100\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eCapacity : \u003c\/strong\u003e2280 mAh\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eVolt : \u003c\/strong\u003e7.2 VDC\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eType : \u003c\/strong\u003eLithium-Ion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eLens\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eFocal Length : \u003c\/strong\u003e28 to 70mm\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture : \u003c\/strong\u003ef\/3.5 to 5.6\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture : \u003c\/strong\u003ef\/22 to 36\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eBarrel Type : \u003c\/strong\u003eMetal\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eCamera Mount : \u003c\/strong\u003eSony E\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eFull Time Manual Focus : \u003c\/strong\u003eYes\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance : \u003c\/strong\u003e30 cm\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eInternal Focus : \u003c\/strong\u003eYes\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation : \u003c\/strong\u003eNo\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eFilter Thread : \u003c\/strong\u003e55 mm\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eWeight : \u003c\/strong\u003e295 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn the box:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eSony Alpha a7 IV Mirrorless Digital Camera\n\t\u003cul\u003e\n\t\t\u003cli\u003eSony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)\u003c\/li\u003e\n\t\t\u003cli\u003eAC Adaptor and Power Cord\u003c\/li\u003e\n\t\t\u003cli\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/li\u003e\n\t\t\u003cli\u003eShoulder Strap\u003c\/li\u003e\n\t\t\u003cli\u003eAccessory Shoe Cap\u003c\/li\u003e\n\t\t\u003cli\u003eEyepiece Cup\u003c\/li\u003e\n\t\t\u003cli\u003eUSB Type-C to Type-A Cable\u003c\/li\u003e\n\t\u003c\/ul\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003eSony FE 28-70mm f\/3.5-5.6 OSS Lens\n\t\u003cul\u003e\n\t\t\u003cli\u003eALC-SH132 Lens Hood\u003c\/li\u003e\n\t\t\u003cli\u003eALC-F55S 55mm Front Lens Cap\u003c\/li\u003e\n\t\t\u003cli\u003eALC-R1EM Rear Lens Cap\u003c\/li\u003e\n\t\u003c\/ul\u003e\n\t\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"FirstShop","offers":[{"title":"Default Title","offer_id":44822552805540,"sku":"SOILA7M4K","price":62499.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/5893\/9300\/files\/soila7m4k-other-accessories-43651800170660.png?v=1701670789","url":"https:\/\/www.firstshop.co.za\/products\/sony-alpha-a7-iv-33mp-mirrorless-digital-camera-with-28-70mm-lens-soila7m4k-178351","provider":"FirstShop","version":"1.0","type":"link"}