{"product_id":"canon-ixus-285-hs-21-1mp-compact-camera-silver-7284c001-394164","title":"Canon IXUS 285 HS 21.1MP Compact Camera Silver 7284C001","description":"\u003cp\u003e\u003cstrong\u003eCanon IXUS 285 HS 21.1MP Compact Camera Silver 7284C001\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCarry style and performance in your pocket with the Canon IXUS 285 HS A, a compact digital camera designed for general use, events and travel. Perfect for amateurs who want a simple point-and-shoot compact camera for capturing daily life, enjoy a high-quality 20 MP sensor for stills and Full HD video, which you can show off thanks to built-in Wi-Fi. Offering an impressive 25-300mm focal range, you can capture wide-angle images of landscapes and wildlife, while its Optical Image Stabilizer keeps images sharp. Weighing just 147g, the camera is perfect for travel, and its 7.5 cm LCD display is user-friendly for fast feature setting and photo taking.\u003c\/p\u003e\n\n\u003cp id=\"ice_long_description\"\u003eFit style and performance in your pocket with this 12x zoom IXUS – share effortlessly via Wi-Fi and NFC.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExceptional image detail and video quality\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEnjoy exceptional quality and detailed images in low light thanks to a 20.2 MP CMOS sensor and DIGIC 4 processing, while making the most of Full HD Video. Perfect for every day, travel and events.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" data-ll-status=\"loading\" loading=\"lazy\" src=\"https:\/\/i1.adis.ws\/i\/canon\/7281C008_IXUS-285-HS-A-Black_RI_01?w=940\u0026amp;bg=rgb(245,246,246)\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;sm=aspect\u0026amp;aspect=4:3\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGet close to distant subjects\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEnjoy a 12x optical zoom and up to 48x magnification with digital zoom, great for capturing versatile imagery ranging from wide-angle landscapes to wildlife and portraits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" data-ll-status=\"entered\" loading=\"lazy\" src=\"https:\/\/i1.adis.ws\/i\/canon\/7281C008_IXUS-285-HS-A-Black_RI_02?w=940\u0026amp;bg=rgb(245,246,246)\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;sm=aspect\u0026amp;aspect=4:3\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStay steady, even while shooting handheld\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe built-in Optical Image Stabilizer will keep your images sharp, even while shooting handheld or in low light conditions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" data-ll-status=\"loading\" loading=\"lazy\" src=\"https:\/\/i1.adis.ws\/i\/canon\/7281C008_IXUS-285-HS-A-Black_RI_03?w=940\u0026amp;bg=rgb(245,246,246)\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;sm=aspect\u0026amp;aspect=4:3\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShare with friends and family\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt in Wi-Fi lets you share your stills and videos with friends by uploading to your mobile immediately after shooting your content.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" data-ll-status=\"entered\" loading=\"lazy\" src=\"https:\/\/i1.adis.ws\/i\/canon\/7281C008_IXUS-285-HS-A-Black_RI_04?w=940\u0026amp;bg=rgb(245,246,246)\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;sm=aspect\u0026amp;aspect=4:3\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSmall enough to fit in your pocket\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWeighing just 147g, it is a lightweight, compact and slim digital camera. This means you can store it in your pocket and always have your camera at the ready when the moment arises.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" data-ll-status=\"loading\" loading=\"lazy\" src=\"https:\/\/i1.adis.ws\/i\/canon\/7281C008_IXUS-285-HS-A-Black_RI_05?w=940\u0026amp;bg=rgb(245,246,246)\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;sm=aspect\u0026amp;aspect=4:3\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eUser-friendly LCD screen\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe large user-friendly 7.5 cm (3.0”) LCD Screen allows fast feature setting, easy shooting and playback.\u003c\/p\u003e\n\n\u003cp\u003e\u003cimg alt=\"\" data-ll-status=\"loading\" loading=\"lazy\" src=\"https:\/\/i1.adis.ws\/i\/canon\/7281C008_IXUS-285-HS-A-Black_RI_06?w=940\u0026amp;bg=rgb(245,246,246)\u0026amp;fmt=webp\u0026amp;qlt=80\u0026amp;sm=aspect\u0026amp;aspect=4:3\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImage Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003e1\/2.3 type back-illuminated CMOS\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTotal Pixels: \u003c\/strong\u003eApprox. 21.1 M\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eColour Filter Type: \u003c\/strong\u003ePrimary Colour\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eEffective Pixels: \u003c\/strong\u003eApprox. 20.2 M IV\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImage Processor\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003eDIGIC 4+ with iSAPS technology\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLens\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eZoom:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eOptical 12x\u003c\/li\u003e\n\t\u003cli\u003eZoomPlus 24x\u003c\/li\u003e\n\t\u003cli\u003eDigital approx. 4x. (with Digital Tele-Converter Approx. 1.6x or 2.0x)\u003c\/li\u003e\n\t\u003cli\u003eCombined approx. 48x I\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFocal Length: \u003c\/strong\u003e4.5 – 54.0 mm (35 mm equivalent: 25 – 300 mm)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImage Stabilisation: \u003c\/strong\u003eYes (lens shift-type), approx. 2.5-stop II . Intelligent IS plus 4-axis Enhanced Dynamic IS\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMaximum f\/number: \u003c\/strong\u003ef\/3.6 – f\/7.0\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFocusing\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003eTTL\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAF Assist Beam: \u003c\/strong\u003eYes\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAF System \/ Points: \u003c\/strong\u003eAiAF (Face Detection \/ 9-point), 1-point AF (fixed to centre)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eClosest Focusing Distance: \u003c\/strong\u003e1 cm (W) from front of lens in Macro\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAF Modes: \u003c\/strong\u003eSingle, Continuous, Servo AF\/AE III , Tracking AFSingle, Continuous, Servo AF\/AE [4], Tracking AF\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAF Point Selection: \u003c\/strong\u003eSize (Normal, Small)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExposure Control\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAE Lock: \u003c\/strong\u003eYes\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eISO Sensitivity: \u003c\/strong\u003eAUTO, 80, 100, 200, 400, 800, 1600, 3200\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eExposure Compensation: \u003c\/strong\u003e+\/- 2 EV in 1\/3 stop increments. Enhanced i-Contrast for automatic dynamic range correction\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMetering Modes: \u003c\/strong\u003eEvaluative (linked to Face Detection AF frame), Centre-weighted average, Spot (Centre)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShutter\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSpeed: \u003c\/strong\u003e1 – 1\/2000 s (factory default), 15 – 1\/2000 s (total range – varies by shooting mode)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhite Balance\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003eTTL\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSettings: \u003c\/strong\u003eAuto (including Face Detection WB), Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eColour Matrix\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003eTTL\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLCD Monitor\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003e7.5 cm (3.0”) LCD (TFT), Approx. 461,000 dots\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCoverage: \u003c\/strong\u003eApprox. 100%\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBrightness Adjustment: \u003c\/strong\u003eAdjustable to one of five levels. Quick-bright LCD\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFlash\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRed-Eye Reduction: \u003c\/strong\u003eYes\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBuilt-in Flash Range: \u003c\/strong\u003e50 cm – 4.0 m (W) \/ 1.0 m – 2.0 m (T)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFlash Exposure Compensation: \u003c\/strong\u003eFace Detection FE, Smart Flash Exposure\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eModes: \u003c\/strong\u003eAuto, Manual Flash On \/ Off, Slow Synchro\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eShooting\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eModes: \u003c\/strong\u003eHybrid Auto, Creative Shot, SCN (Smart Auto (32 scenes detected), P, Portrait, Smart Shutter (Smile, Wink Self-Timer, FaceSelf-Timer), High-speed Burst (5.0 MP), Handheld Night Scene, Low Light (5.0 MP), Fish-eye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect, Fireworks, Long Shutter)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePicture Styles: \u003c\/strong\u003eMy Colors (My Colors Off, Vivid, Neutral, Sepia, Black \u0026amp; White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Vivid Blue, Vivid Green, Vivid Red, Custom Color)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDrive Modes: \u003c\/strong\u003eSingle, Continuous, Self-Timer\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eContinuous Shooting: \u003c\/strong\u003eApprox. 2.5 shots\/s, High-speed Burst (5.0 MP): Approx. 7.2 shots\/s (all speeds are until memory card becomes full) VII VIII\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFile Types\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStill Image Type: \u003c\/strong\u003eJPEG compression, (Exif 2.3 [Exif Print] compliant) \/ Design rule for Camera File system, Digital Print Order Format [DPOF] Version 1.1 compliant\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImage Size\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e4:3 - (L) 5184 x 3888, (M) 2592 x 1944, (M1) 3648 x 2736, (M2) 2048 x 1536, (S) 640 x 480\u003c\/li\u003e\n\t\u003cli\u003e16:9 - (L) 5184 x 2912, (M1) 3648 x 2048, (M2) 1920 x 1080, (S) 640 x 360\u003c\/li\u003e\n\t\u003cli\u003e3:2 - (L) 5184 x 3456, (M1) 3648 x 2432, (M2) 2048 x 1368, (S) 640 x 424\u003c\/li\u003e\n\t\u003cli\u003e1:1 - (L) 3888 x 3888, (M1) 2736 x 2736, (M2) 1536 x 1536, (S) 480 x 480\u003c\/li\u003e\n\t\u003cli\u003eResize option available in playback\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eRecording Pixels \/ Compression\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCompression: \u003c\/strong\u003eSuperfine, Fine\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMovie Length: \u003c\/strong\u003e(Full HD \u0026amp; HD) Up to 4 GB or 29 min 59 s IX, (L) Up to 4 GB or 1 hour X\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMovie Type: \u003c\/strong\u003eMP4 [Video: MPEG4-AVC \/ H.264, Audio: MPEG4 AAC-LC (monaural)]\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMovie Size: \u003c\/strong\u003e(Full HD) 1920 x 1080, 29.97 fps, (HD) 1280 x 720, 29.97 fps, (L) 640 x 480, 29.97 fps, Miniature Effect (HD, L) 6 fps, 3 fps, 1.5 fps Hybrid Auto (HD) 29.97 fps\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMovie Modes: \u003c\/strong\u003eSmart Auto (21 scenes detected), P, Portrait, Miniature Effect, Monochrome, Super Vivid, Poster Effect, Fireworks\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOther Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHistogram: \u003c\/strong\u003eYes, during playback\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlayback Zoom: \u003c\/strong\u003eApprox. 2x – 10x\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eGPS: \u003c\/strong\u003eGPS via mobile (via Canon Camera Connect app with compatible smart devices)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eRed-Eye Correction: \u003c\/strong\u003eYes, during shooting and playback\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIntelligent Orientation Sensor: \u003c\/strong\u003eYes, with Auto Rotate\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMenu Languages\u003c\/strong\u003eEnglish, German, French, Dutch, Danish, Finnish, Italian, Greek, Norwegian, Portuguese, Russian, Swedish, Spanish, Ukrainian, Polish, Czech, Hungarian, Turkish, Simplified Chinese, Chinese (traditional), Japanese, Korean, Thai, Arabic, Romanian, Farsi, Hindi, Malay, Indonesian, Vietnamese, Hebrew\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSelf Timer: \u003c\/strong\u003eApprox. 2, 10 s or Custom\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOther: \u003c\/strong\u003eHDMI Micro (Type-D) Connector, A\/V output, composite connector (PAL\/NTSC)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWired Connectivity: \u003c\/strong\u003eHi-Speed USB composite connector (Mini-B compatible)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity: \u003c\/strong\u003eWi-Fi (IEEE802.11b\/g\/n), (2.4 GHz only), with Dynamic NFC support V\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDirect Print\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePictBridge: \u003c\/strong\u003eYes (via USB)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCanon Printers: \u003c\/strong\u003eCanon SELPHY Compact Photo Printers and Canon Inkjet Printers supporting PictBridge\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eType: \u003c\/strong\u003emicroSD, microSDHC, micro SDXC\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSupported Operating Systems\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePC: \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eWindows 10 \/ 8.1 \/ 8 \/ 7 SP1 VI\u003c\/li\u003e\n\t\u003cli\u003eMac OS X 10.9 \/ 10.10 \/ 10.11\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFor Wi-Fi connection to a PC:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eWindows 10 \/ 8.1 \/ 8 \/ 7 SP1\u003c\/li\u003e\n\t\u003cli\u003eMac OS X 10.9 \/ 10.10\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSoftware\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOther: \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eCameraWindow DC\u003c\/li\u003e\n\t\u003cli\u003eMap Utility\u003c\/li\u003e\n\t\u003cli\u003eCamera Connect app available on iOS and Android devices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePower Source\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBattery Life:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eApprox. 180 shots\u003c\/li\u003e\n\t\u003cli\u003eEco Mode: Approx. 265 shots\u003c\/li\u003e\n\t\u003cli\u003ePlayback Mode: Approx. 240 min\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eBatteries: \u003c\/strong\u003eRechargeable Li-ion Battery NB-11L \/ NB-11LH, (NB-11LH battery and charger supplied)\u003c\/p\u003e\n","brand":"FirstShop","offers":[{"title":"Default Title","offer_id":53130103161199,"sku":"7284C001","price":7899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/5893\/9300\/files\/7284c001-cameras-accessories-1245225882.jpg?v=1781865689","url":"https:\/\/www.firstshop.co.za\/products\/canon-ixus-285-hs-21-1mp-compact-camera-silver-7284c001-394164","provider":"FirstShop","version":"1.0","type":"link"}